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Tag Archives: Mission statements

The Knights of Mission and Vision

By admin | Published: March 14, 2011
The Bailey Group blog topic of the month is Mission and Vision.  If you’re like me, understanding mission and vision statements is nowhere near as hard as remembering how to “live” them in my work every day. It would be great if someone could stop by my office each morning to remind me about our [...]
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Answering the “why” question

By Leigh Bailey | Published: February 15, 2011
Business firms exist to make a profit. But the profit motive is not sufficient to provide sustainable meaning and purpose to your firm’s owners and employees. To isolate the core purpose of your business, your mission statement must define what your firm does, for whom and how. But that is not enough. [...]
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